Medical, Lab & IT Equipment Benchmarking & Analytics
Peter is passionate about the opportunity to reduce the cost of healthcare and founded Miga with a vision of transforming the market for medical equipment. Peter oversees day to day operations and leads business development, expanding Miga’s network of clients, suppliers and strategic partners around the world.
Prior to founding Miga, Peter was CEO of Mackenzie Marketing, a marketing strategy and communications company serving Fortune 500 clients in healthcare, technology and financial services. Previously, Peter held senior leadership roles with several early stage technology companies including CEO of eTour (sold to Ask Jeeves, now Ask.com) and senior vice president of VerticalOne (sold to S1).
Peter also spent 5 years at Harte-Hanks, where as senior vice president he advised marketing executives of Fortune 500 companies on their CRM strategies and infrastructure. His expertise in data driven strategies began as manager of customer development at Dayton Hudson Corporation (now Target), where he oversaw the development and launch of the highly successful “Regards” customer loyalty program.
Peter graduated from Middlebury College and the Kellogg Graduate School of Management at Northwestern University. He is married with 2 daughters and is an avid fly fisherman.
Having the right information saves hospitals time and money on medical equipment lifecycle costs.
Chief Technology Officer
“Miga’s data is key to helping us be good financial stewards and validates we are using our resources wisely. The market intelligence provided by Miga’s EVMS platform has allowed us to save substantial amounts of money.”
Enterprise Director of Supply Chain
"There’s a personal touch that sets Miga apart from their competitors. They don’t just offer great insights. They always take the time to provide additional analysis that is meaningful and actionable."
Director of Clinical Engineering
“In all my years in health care, I’ve used a lot of benchmarking tools. Most simply repeat information passed along from others; Miga’s information tells me what’s really happening.”
"Miga's negotiating skills save us time and money. And their unique understanding of the market means we’re always playing from a position of strength."
Supply Chain Director
Regional Healthcare System
“All suppliers claim to have excellent customer service. Miga actually walks the talk and always has our best interest at heart. We love working with them."
“Miga’s data, analysis and expertise – in particular related to the fair market value of clinical equipment – is a critical resource we need to support strategic acquisitions, divestitures and joint ventures.”
Director, Corporate Strategy & Development
“Miga’s proprietary data and expertise was critical to our ability to close an acquisition deal quickly and with a high level of confidence in our valuation.”
Corporate Director, System Imaging
“Miga’s objective information-based approach and understanding of the needs of hospitals makes them a valuable resource and helps us make the most cost effective spending decisions.”
Manager of Clinical Engineering
“The groups responsible for managing technology in our healthcare organization need data and analysis to manage costs and make informed decisions. Miga’s EVMS platform is an important and valuable resource that helps us make the right decisions for both our clinical priorities and budget.”