Medical, Lab & IT Equipment Benchmarking & Analytics

Medical, Lab & IT Equipment Benchmarking & Analytics

Chief Marketing Officer

Chuck Kushell

chuck kushell

Chuck brings a broad and experienced perspective to Miga gained from a range of successful senior executive positions with some of the world’s leading companies including IBM, American Express and Ogilvy & Mather.

He is a recognized expert in the practice of customer profitability management with a track record of delivering proven results helping companies more effectively acquire, retain and maximize the lifetime value of their customers. His experience spans a diversity of companies ranging from global Fortune 500s to early stage technology businesses with specialized expertise supporting global sales and marketing-driven companies in the medical, technology and financial services industries.

As a client-side marketer, Chuck developed and directed the launch of Prodigy for IBM, the world’s first customer-directed online service. He also spearheaded customer profitability solutions for several major retail chains, and has a proven track record of revitalizing growth and restoring profitability for a number of companies.

As an agency executive, Chuck has held key leadership positions with top ranked agencies including Ogilvy & Mather, Hill|Holliday (an IPG company), Cliff Freeman & Partners and Colle+McVoy (an MDC company). In these roles he influenced marketing and business development activities for some of the world’s top brands including Medtronic, Pfizer, Hewlett Packard, Microsoft, American Express and Price Waterhouse among others.

Chuck graduated from Arizona State University and currently divides his time between the Midwest and West Coast. He has called Tokyo, Sydney, London, Paris Hong Kong and Geneva home. In his free time, he can be found showing his award-winning Gordon Setter, on the tennis court, or racing sailboats large and small on racecourses around the globe.

Know the right price.

And get it.

Having the right information saves hospitals time and money on medical equipment lifecycle costs.

Scott Bosch

Manager of Clinical Engineering

Park Nicollet Health Services

“The groups responsible for managing technology in our healthcare organization need data and analysis to manage costs and make informed decisions. Miga’s EVMS platform is an important and valuable resource that helps us make the right decisions for both our clinical priorities and budget.”

Matt Werder

Chief Technology Officer

Hennepin County Medical Center

“Miga’s data is key to helping us be good financial stewards and validates we are using our resources wisely. The market intelligence provided by Miga’s EVMS platform has allowed us to save substantial amounts of money.”

"Miga’s ability to match equipment donated by their customers with the needs of our medical projects has been a most valuable and welcomed resource."

Jim Tierney


Suburban Radiology

“Miga’s data, analysis and expertise – in particular related to the fair market value of clinical equipment – is a critical resource we need to support strategic acquisitions, divestitures and joint ventures.”

Eric Hoag

Director, Corporate Strategy & Development

Allina Hospitals and Clinics

“Miga’s proprietary data and expertise was critical to our ability to close an acquisition deal quickly and with a high level of confidence in our valuation.”

Bill Barta

Corporate Director, System Imaging

Fairview Health Systems

“Miga’s objective information-based approach and understanding of the needs of hospitals makes them a valuable resource and helps us make the most cost effective spending decisions.”

Matt Blashill

Enterprise Director of Supply Chain

Lake Region Healthcare

"There’s a personal touch that sets Miga apart from their competitors. They don’t just offer great insights. They always take the time to provide additional analysis that is meaningful and actionable."

Dan Bazinet

Director of Clinical Engineering

Southcoast Health

“In all my years in health care, I’ve used a lot of benchmarking tools. Most simply repeat information passed along from others; Miga’s information tells me what’s really happening.”


Community Hospital

"Miga's negotiating skills save us time and money. And their unique understanding of the market means we’re always playing from a position of strength."

Supply Chain Director

Regional Healthcare System

“All suppliers claim to have excellent customer service. Miga actually walks the talk and always has our best interest at heart. We love working with them."