Peter is passionate about the opportunity to reduce the cost of healthcare and founded Miga with a vision of transforming the market for medical equipment. Peter oversees day to day operations and leads business development, expanding Miga’s network of clients, suppliers and strategic partners around the world.Prior to founding Miga, Peter was CEO of Mackenzie Marketing, a marketing strategy and communications company serving Fortune 500 clients in healthcare, technology and financial services. Previously, Peter held senior leadership roles with several early stage technology companies including CEO of eTour (sold to Ask Jeeves, now Ask.com) and senior vice president of VerticalOne (sold to S1).
Peter also spent 5 years at Harte-Hanks, where as senior vice president he advised marketing executives of Fortune 500 companies on their CRM strategies and infrastructure. His expertise in data driven strategies began as manager of customer development at Dayton Hudson Corporation (now Target), where he oversaw the development and launch of the highly successful “Regards” customer loyalty program.
Peter graduated from Middlebury College and the Kellogg Graduate School of Management at Northwestern University. He is married with 2 daughters and is an avid fly fisherman.